ROI is binary: either you win or you lose. And the consequence for C-Suite leaders who ignore the reality is profound. A rigorous ROI Marketing management model for measuring marketing effectiveness can help generate meaningful business intelligence to better plan future campaigns.
Positive social and environmental impact requires capital, which has only one source of origin: companies. Read about the role that marketing plays in Triple Bottom Line sustainability, tying together people, planet and profits.
Aren’t you tired of asking “What is the contribution of our marketing efforts to the bottom line?” and not getting a concrete response? My goal is to help you answer that question. There is a proven method for managing marketing assets to achieve specific bottom-line business results. It is called ROI Marketing.
Marketing ROI is a science, not an art. The issue of marketing efficiency and accountability has been around since the very inception of marketing as a discipline at the end of the 19th century. Almost every marketer has made, is making, or will make efforts to show the performance of marketing initiatives.
How a whole industry is reshaping the way it delivers thanks to the tough times. When the crisis hit the fan, it spread all over… Very few sectors did not get hit by it and on the way to pass through during the last six years, many industries failed to reshape and disappeared, several struggled and still […]
In its 20th annual Hot Jobs report, leading global executive search firm CTPartners identifies newsworthy executive roles for 2015 (Read more). Guess who’s at the top? CMOs! This means that corporations are considering marketing strategic to the business (not only to communication) again. There are two main reasons for this: digitalization (bringing massive segmentation and […]