Why Measuring Marketing Efficiency is Indispensible to Business Success

Posted by Pablo Turletti
On March 22, 2019

ROI is binary: either you win or you lose. And the consequence for C-Suite leaders who ignore the reality is profound. A rigorous ROI Marketing management model for measuring marketing effectiveness can help generate meaningful business intelligence to better plan future campaigns.

The Triple Bottom Line: A Must for Sustainable Marketing

Posted by Pablo Turletti
On February 20, 2019

Positive social and environmental impact requires capital, which has only one source of origin: companies. Read about the role that marketing plays in Triple Bottom Line sustainability, tying together people, planet and profits.