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Creating Marketing Plan Objectives that Really Work

  • Posted by Pablo Turletti
  • On May 10, 2019
Ensure that your marketing plans deliver a measurable impact that will not only speak about marketing performance but show business metrics as well.
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Why Measuring Marketing Efficiency is Indispensible to Business Success

  • Posted by Pablo Turletti
  • On March 22, 2019
ROI is binary: either you win or you lose. And the consequence for C-Suite leaders who ignore the reality is profound. A rigorous ROI Marketing management model for measuring marketing effectiveness can help generate meaningful business intelligence to better plan future campaigns.
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The Triple Bottom Line: A Must for Sustainable Marketing

  • Posted by Pablo Turletti
  • On February 20, 2019
Positive social and environmental impact requires capital, which has only one source of origin: companies. Read about the role that marketing plays in Triple Bottom Line sustainability, tying together people, planet and profits.
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