What Is ROI Marketing?

Posted by Pablo Turletti
On February 6, 2019

Aren’t you tired of asking “What is the contribution of our marketing efforts to the bottom line?” and not getting a concrete response? My goal is to help you answer that question. There is a proven method for managing marketing assets to achieve specific bottom-line business results. It is called ROI Marketing.

How to Measure Marketing ROI and Improve Marketing Efficiency

Posted by Pablo Turletti
On January 22, 2019

Marketing ROI is a science, not an art. The issue of marketing efficiency and accountability has been around since the very inception of marketing as a discipline at the end of the 19th century. Almost every marketer has made, is making, or will make efforts to show the performance of marketing initiatives.

Posted by Pablo Turletti
On August 11, 2017

How a whole industry is reshaping the way it delivers thanks to the tough times. When the crisis hit the fan, it spread all over… Very few sectors did not get hit by it and on the way to pass through during the last six years, many industries failed to reshape and disappeared, several struggled and still […]

Alleluia! CMOs (and Marketing) Are Back at the Top!

Posted by Pablo Turletti
On August 1, 2017

In its 20th annual Hot Jobs report, leading global executive search firm CTPartners identifies newsworthy executive roles for 2015 (Read more). Guess who’s at the top? CMOs! This means that corporations are considering marketing strategic to the business (not only to communication) again. There are two main reasons for this: digitalization (bringing massive segmentation and […]

What Is ROI Marketing?

How to Measure Marketing ROI and Improve Marketing Efficiency

Marketing, an Industry that Is Coming Out Stronger from the Crisis.

Alleluia! CMOs (and Marketing) Are Back at the Top!