A shop that sells only one product?

Posted by admin
On August 19, 2017

A marketing lesson, this time, from Lisbon (@Portugal). A while ago, I was working in Lisbon and I came across this store (see picture) What do you think they sell? Believe it or not, this company invested literally dozens of thousands of Euros in decorating their point of sales as a circus to sell one […]

Return on…grass?

Posted by admin
On April 19, 2017

So, I finally made it to stay in my office after three weeks of trips in @Italy, @Portugal & @Spain. To do so, I fly into @Zurich. Getting to any airport in Switzerland is always a sightseeing experience as you can witness the typical Swiss postcard you never get tired of. While landing, I paid […]