Why Measuring Marketing Efficiency is Indispensible to Business Success

Posted by Pablo Turletti
On March 22, 2019

ROI is binary: either you win or you lose. And the consequence for C-Suite leaders who ignore the reality is profound. A rigorous ROI Marketing management model for measuring marketing effectiveness can help generate meaningful business intelligence to better plan future campaigns.

Why Marketing Needs Custom Attribution Models

Posted by Pablo Turletti
On March 8, 2019

The good news is that measuring ROI from your marketing efforts can be done. The bad news is that you can’t buy it off-the-shelf; truly accurate attribution models must be custom built.