ROI Marketing Check Point

What is the ROI Marketing Check Point?

The ROI Marketing Check Point helps organizations make ROI evaluations standard procedure and a sustainable practice. Check Point uses meetings and tools to follow up on team planning, execution and evaluation, making ROI measurement a part of the daily routine. The program offers bi-monthly reports as well as a final overview of each campaign, sharing information including, but not limited to: department, teams and procedures review; evolution from “Before ROI” to “After ROI;” impact of marketing on the business; industry benchmarks; efficiency ratios for your organization and a competitive analysis; recommendations; and more.

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