ROI Marketing Check Point helps an organization make ROI evaluations a standard procedure and a sustainable practice. Acquiring the capability to perform ROI evaluations and conducting a cycle of evaluation is just the beginning of the process of integrating marketing ROI into an organization. The practice must be sustained over time and become a standard procedure. ROI Marketing Check Point uses meetings and tools to follow up on the way marketers plan, execute and evaluate their marketing projects as part of their daily routines. You will receive bi-monthly reports and a final complete report at the end of your campaignwith information including, but not limited to: department, teams and procedures review; evolution from “Before ROI” to “After ROI;” impact of marketing on the business; industry benchmarks; efficiency ratios for your organization and a competitive analysis; recommendations; and more.