What is a ROI Marketing Audit?
The ROI Marketing Audit evaluates how your marketing budgets are managed from an economic point of view. It runs on a rolling year that starts at the date of the audit. We use past performance and business-related indicators to determine how marketing budgets are spent and what impact they have on business. We will evaluate your management process for marketing budgets and provide you with a written report with information including, but not limited to: impact of marketing on business, industry benchmarks, efficiency ratios and a competitive analysis, current conditions, the feasibility of measuring ROI, and recommendations.