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Our marketing workshop offers an introduction to the ROI Marketing philosophy. During the two days you’ll become well-versed on the theory behind the ROI Marketing Matrix Methodology and learn about its origin, the research behind it, and its uses. The course will also look at case studies of real companies’ challenges around evaluating marketing and sales projects from an economic point of view.
The workshop includes:
ROI Camp – open courses that anybody can register for, held around the world throughout the year.