A ROI Marketing 2D Workshop is the initial approach to ROI Marketing. It verses on the theory behind the ROI Marketing Matrix © Methodology, its origin, and how to use it. It reviews real cases of real companies’ challenges when evaluating marketing and commercial projects from an economic point of view. You will receive: 2 days of intensive training including ROI Marketing theory, real cases analysis, and plenty of exercises, the course workbook, complimentary copies of the books “ROI Marketing. The New Performance Standard” or “Marketing & Sales ROI. What Is It Good For?” both by Pablo Turletti, and a Certificate of Attendance.