ROI Evaluation

What is the ROI Evaluation?

 ROI Evaluation is a turnkey service that aims to measure the actual economic return of a given project and/or campaign. The ROI Marketing Matrix evaluation methodology entails two phases: the ROI Marketing Cascade (used for planning the evaluation of your project or campaign), and the ROI Marketing Ladder (the execution of all steps needed to evaluate your project or campaign, which involves collecting data and connecting your marketing efforts with sales results).

The ROI Evaluation serves four main purposes:

  • Validation of the project or campaign
  • Prediction of results
  • Evaluation of actual achievements
  • Planning for the future.

We will provide you with a complete report that contains information including, but not limited to: results of validating analysis and economic modelling process, data collection plan, attributionplan, monetary conversion criteria, profitability of the project (ROI), relevant points to consider, ROI analysis, business intelligence to use in the future, and recommendations.


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