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ROI Marketing. The New Performance Standard

25.00 18.00

“In this digital age, there are more ways than ever to promote a brand and reach an audience—and there’s also more noise than ever. Marketing budgets have always been a necessary business investment, with an evaluation process that usually amounts to little more than guesswork.

But not anymore.

Turn guesswork into hard numbers with Pablo Turletti’s ROI Marketing Matrix. Through decades of consulting with companies across the globe, Turletti has developed a process that generates data on the return of marketing investments across most disciplines and industries. It closes the gap between business profit-and-loss sheets and marketing performance. With the ROI Marketing Matrix, CEOs, CFOs and managers get reportable answers on whether a marketing campaign has worked for the business, and how well.

Pablo Turletti is founder, CEO, and Managing Director of ROI Marketing Institute, which improves the way companies across the globe approach and evaluate their marketing efforts.”

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Description

“In this digital age, there are more ways than ever to promote a brand and reach an audience—and there’s also more noise than ever. Marketing budgets have always been a necessary business investment, with an evaluation process that usually amounts to little more than guesswork.

But not anymore.

Turn guesswork into hard numbers with Pablo Turletti’s ROI Marketing Matrix. Through decades of consulting with companies across the globe, Turletti has developed a process that generates data on the return of marketing investments across most disciplines and industries. It closes the gap between business profit-and-loss sheets and marketing performance. With the ROI Marketing Matrix, CEOs, CFOs and managers get reportable answers on whether a marketing campaign has worked for the business, and how well.

Pablo Turletti is founder, CEO, and Managing Director of ROI Marketing Institute, which improves the way companies across the globe approach and evaluate their marketing efforts.”

Additional information

Weight .26 kg
Dimensions 23 × 15 × 10 cm