We are back in Milan! Can’t miss it. Learn the methodology that will help you and your organization to measure marketing and sales performance through 6 different indicators: positioning, education, interactions, costs, revenues, and return. Learn how to validate your projects prior to investment, check for commercial feasibility, find their break-even point, evaluate their actual economic return, and generate business intelligence for future planning. Receive your course workbook, complementary books, and your certificate. Gain relevance within your organization and make marketing accountable. See you in Milan!