May 3, 2019 - May 3, 2019


$650.00 $480.00

Have you ever wondered what the real economic impact of marketing is on your business? Are you tired of not having concrete data about marketing’s impact on your company’s bottom line? If you answered “yes” to either of these questions, you’ll love this 1-day workshop about the ROI Marketing Matrix.

In this limited-enrollment workshop (20 spots available), you’ll learn how to use the ROI Marketing Matrix – a unique, robust and efficient way to finally calculate the financial return on investment of your marketing projects. To do so, we’ll start with setting proper objectives for marketing projects, and go through ROI evaluation and data analysis.

This innovative marketing management model is taught at several business schools in Europe and used by companies including Heineken, Philips, Danone, Mapfre and Fiat Chrysler Automobiles.

Price: $480 per participant (includes 1-day seminar delivered by Pablo Turletti, the creator of the ROI Marketing Matrix management model, 1 workbook and the book “Marketing & Sales ROI. What is it Good For” 2nd Edition)

Agenda: 9:30 am–4:30 pm (lunch break 12:30–1:30 pm)

Location: Coral Gables, Miami

What are you waiting for? Send an email to with your name, company and position and we will send you instructions to register.

In-Company training available upon request.

Si te interesa hacer este curso en español, por favor escribe a

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