This ROI marketing book shows how savvy CEOS, CMOs and marketing managers plan sales and marketing efforts for maximum bottom-line impact and financial success.
Every recession reminds businesses of the importance of economic sustainability. While a company must strive for long-term social and environmental well-being, it cannot succeed without economic sustainability, too.
This book on ROI marketing details an important component of ongoing financial success: planning sales and marketing efforts so they have a positive impact on the business bottom line. A manual that belongs within reach of every C-level executive (from CEO to CMO), marketing manager, or salesperson, Marketing and Sales ROI is written for the savvy businessperson who looks ahead when designing, implementing, and monitoring a sales or marketing campaign. With this guide in hand, a company can maximize profits and minimize risks from marketing efforts, not just for today, but for the life of the organization.
Pablo Turletti, CEO of ROI Marketing Institute, has more than 25 years of practice in international business and marketing. With marketing experience in several industries, he offers consulting services to multinational companies, public organizations, and nonprofits around the world.