In most cases, organization’s support and commitment to marketing, depends on the perception of its efficacy and efficiency to impact on tangible and/or intangible variables. If this impact is perceived at the intangible level, organizations seem distant and reluctant to support marketing. If, by contrary, marketing impacts positively on sales or at commercial level, interest grows and higher instances get involved. Support (financial and with other resources) is directly linked to the perception of the number and level (strategic versus tactical) of variables impacted, and on marketing proven accountability on such impact.
The following auto-evaluation questionnaire will help to value the relevance of marketing within your organization. It defines the internal perception of marketing as a significant tool for the business (rather than for communication purpose only) with one single score after a set of 25 questions that you will be able to fill in in no more than 7 (seven) minutes.
No registration needed and it is free!
At the end of it, you will see your final score as a number ranging from 18 to 90.
Please make sure you email that score to us, we will be happy to email your results including a set of recommendations back within 48 hs.