Develop a Stakeholder Management Program With Positive ROI

Posted by Pablo Turletti
On September 30, 2019

In part 1 of this blog, I went over how to identify your various stakeholder segments and begin to determine the impact and visibility of each segment. Now, it’s time to measure the return on your efforts to manage and influence your stakeholders – for measuring the ROI of your stakeholder management strategy. This blog is […]

Fellow Marketing Keynote Speakers Expand my Perspective

Posted by Pablo Turletti
On July 18, 2019

I've been speaking at conferences around the Americas this summer, and my fellow marketing keynote speakers have induced a significant shift in my thinking about marketing. Read my three major takeaways in this post and let me know if they change your perspective on marketing, too.

What Is ROI Marketing?

Posted by Pablo Turletti
On February 6, 2019

Aren’t you tired of asking “What is the contribution of our marketing efforts to the bottom line?” and not getting a concrete response? My goal is to help you answer that question. There is a proven method for managing marketing assets to achieve specific bottom-line business results. It is called ROI Marketing.

Alleluia! CMOs (and Marketing) Are Back at the Top!

Posted by Pablo Turletti
On August 1, 2017

In its 20th annual Hot Jobs report, leading global executive search firm CTPartners identifies newsworthy executive roles for 2015 (Read more). Guess who’s at the top? CMOs! This means that corporations are considering marketing strategic to the business (not only to communication) again. There are two main reasons for this: digitalization (bringing massive segmentation and […]

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