Stakeholder Management Strategy: Measuring its Bottom-Line Impact
- Posted by Pablo Turletti
- On September 19, 2019
Applying the ROI Marketing Matrix to stakeholder management efforts This blog is excerpted from Marketing & Sales ROI: What is it Good For, 2nd Edition. Since R. Edward Freeman published his book Strategic Management: A Stakeholder Approach (1984), stakeholder management strategy has been at the top of managers’ agendas. This is because every aspect of […]
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