Develop a Stakeholder Management Program With Positive ROI

Posted by Pablo Turletti
On September 30, 2019

In part 1 of this blog, I went over how to identify your various stakeholder segments and begin to determine the impact and visibility of each segment. Now, it’s time to measure the return on your efforts to manage and influence your stakeholders – for measuring the ROI of your stakeholder management strategy. This blog is […]

Stakeholder Management Strategy: Measuring its Bottom-Line Impact

Posted by Pablo Turletti
On September 19, 2019

Applying the ROI Marketing Matrix to stakeholder management efforts This blog is excerpted from Marketing & Sales ROI: What is it Good For, 2nd Edition. Since R. Edward Freeman published his book Strategic Management: A Stakeholder Approach (1984), stakeholder management strategy has been at the top of managers’ agendas. This is because every aspect of […]

Identifying Trends: Eight Ways The Industry May Change In Near Future

Posted by Pablo Turletti
On August 16, 2019

This article was originally published on Forbes.com Changing markets, technologies and consumer expectations can have major impacts on the way companies and their employees operate. This is particularly true when it comes to marketing and communications, which means professionals need to keep up with current challenges and potential solutions. In order to help organizations better understand […]

Management-Model Innovation: How Marketing Can Save the World

Posted by Pablo Turletti
On July 31, 2019

Marketing can save the world by pushing organizations, from the inside, to innovate with management models that aim to build social equity and improve the environment, while still measuring and achieving profitability.

Fellow Marketing Keynote Speakers Expand my Perspective

Posted by Pablo Turletti
On July 18, 2019

I've been speaking at conferences around the Americas this summer, and my fellow marketing keynote speakers have induced a significant shift in my thinking about marketing. Read my three major takeaways in this post and let me know if they change your perspective on marketing, too.

Creating Marketing Plan Objectives that Really Work

Posted by Pablo Turletti
On May 10, 2019

Ensure that your marketing plans deliver a measurable impact that will not only speak about marketing performance but show business metrics as well.

Why Measuring Marketing Efficiency is Indispensible to Business Success

Posted by Pablo Turletti
On March 22, 2019

ROI is binary: either you win or you lose. And the consequence for C-Suite leaders who ignore the reality is profound. A rigorous ROI Marketing management model for measuring marketing effectiveness can help generate meaningful business intelligence to better plan future campaigns.

Why Marketing Needs Custom Attribution Models

Posted by Pablo Turletti
On March 8, 2019

The good news is that measuring ROI from your marketing efforts can be done. The bad news is that you can’t buy it off-the-shelf; truly accurate attribution models must be custom built.

The Triple Bottom Line: A Must for Sustainable Marketing

Posted by Pablo Turletti
On February 20, 2019

Positive social and environmental impact requires capital, which has only one source of origin: companies. Read about the role that marketing plays in Triple Bottom Line sustainability, tying together people, planet and profits.

What Is ROI Marketing?

Posted by Pablo Turletti
On February 6, 2019

Aren’t you tired of asking “What is the contribution of our marketing efforts to the bottom line?” and not getting a concrete response? My goal is to help you answer that question. There is a proven method for managing marketing assets to achieve specific bottom-line business results. It is called ROI Marketing.