The ROI Marketing Institute (“ROIMI”) is dedicated to teaching, implementing, monitoring, measuring and certifying worldwide corporations, agencies, and marketing professionals to use Return on Investment measurement methods and practices. Thanks to a step-by-step evaluation approach, ROIMI can help determine the marketing ROI of projects and campaigns for corporations, foundations, NGOs, and public organizations.
Our ROI Sensitivity Analysis gauges the potential return on investment of marketing projects and campaigns prior to investment.
The ROI Marketing Audit evaluates how marketing budgets are managed from an economic point of view via past performance and business-related indicators.
ROI Evaluation measures the economic return of a given project and/or campaign thanks to the ROI Marketing Matrix evaluation methodology.
Using meetings and tools, the ROI Marketing Check Point makes ROI evaluation a sustainable, standard procedure within your organization.
"ROI Marketing Institute and Pablo Turletti's value driven management model is becoming a milestone for EDP Renewables not only to evaluate the actual return on investment, but also to generate an aligned, segmented, and organized relationship management with our stakeholders."
“The training was awesome, everyday I think of it, when I’m planning something and mainly when I have to discuss with people regarding some action we have to stop doing because it doesn’t generate any ROI. I’ve read your book twice, it was my bible during the process of marketing planning for 2017”
“A very interesting system to define, structure, and measure the return of marketing investments. A new and pragmatic vision about one of the fundamental aspects of marketing investments strategic planning”
“Thinking in marketing in terms of its direct and accountable contribution to the P&L of the business is not a common practice. Having a company like ROI Marketing Institute, that helps you do it and, furthermore, to achieve marketing accountability in cash, is really exceptional”
“A must have in every marketers’ library, an easy read with sharp and actionable thinking”
Find out more about ROI Marketing Institute CEO and Founder Pablo Turletti’s books on accountable marketing.
Take part in our workshops, certification courses, speaking engagements and more! Check out our upcoming events for an opportunity near you.
Learn the theory behind the ROI Marketing Matrix, then see how it helps determine ROI in this introduction to ROI marketing.
Since 2013, the ROI Marketing Institute has studied evaluation practices and real profitability measurement in marketing, working with hundreds of marketers in more than 20 countries. Constantly updated, this survey offers insights into whether and how marketing experts use ROI practices to measure the impact of marketing efforts. Take a look at some of the results …
