Develop a Stakeholder Management Program With Positive ROI

Posted by Pablo Turletti
On September 30, 2019

In part 1 of this blog, I went over how to identify your various stakeholder segments and begin to determine the impact and visibility of each segment. Now, it’s time to measure the return on your efforts to manage and influence your stakeholders – for measuring the ROI of your stakeholder management strategy. This blog is […]

Stakeholder Management Strategy: Measuring its Bottom-Line Impact

Posted by Pablo Turletti
On September 19, 2019

Applying the ROI Marketing Matrix to stakeholder management efforts This blog is excerpted from Marketing & Sales ROI: What is it Good For, 2nd Edition. Since R. Edward Freeman published his book Strategic Management: A Stakeholder Approach (1984), stakeholder management strategy has been at the top of managers’ agendas. This is because every aspect of […]