ROI in Marketing Is Like Teenage Sex
- Posted by Pablo Turletti
- On August 27, 2017
…everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they’re doing it… A recent survey conducted by ROI Marketing Institute that collected information from 22 different countries revealed that 52% of companies do not measure the economic return of their marketing projects. 32% […]
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