ROI in Marketing Is Like Teenage Sex

Posted by Pablo Turletti
On August 27, 2017

…everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they’re doing it… A recent survey conducted by ROI Marketing Institute that collected information from 22 different countries revealed that 52% of companies do not measure the economic return of their marketing projects. 32% […]

A Shop that Sells Only One Product?

Posted by Pablo Turletti
On August 19, 2017

A marketing lesson, this time, from Lisbon (@Portugal). A while ago, I was working in Lisbon and I came across this store (see picture) What do you think they sell? Believe it or not, this company invested literally dozens of thousands of Euros in decorating their point of sales as a circus to sell one […]

Posted by Pablo Turletti
On August 11, 2017

How a whole industry is reshaping the way it delivers thanks to the tough times. When the crisis hit the fan, it spread all over… Very few sectors did not get hit by it and on the way to pass through during the last six years, many industries failed to reshape and disappeared, several struggled and still […]

Alleluia! CMOs (and Marketing) Are Back at the Top!

Posted by Pablo Turletti
On August 1, 2017

In its 20th annual Hot Jobs report, leading global executive search firm CTPartners identifies newsworthy executive roles for 2015 (Read more). Guess who’s at the top? CMOs! This means that corporations are considering marketing strategic to the business (not only to communication) again. There are two main reasons for this: digitalization (bringing massive segmentation and […]

ROI in Marketing Is Like Teenage Sex

A Shop that Sells Only One Product?

Marketing, an Industry that Is Coming Out Stronger from the Crisis.

Alleluia! CMOs (and Marketing) Are Back at the Top!