Towards Accountable Marketing

The ROI Marketing Institute (“ROIMI”) is an organization dedicated to teach, implement, monitor, measure and certify corporations, agencies, and marketing professionals all over the world to use Return on Investment measurement methods and practices that can help to determine the financial contribution of marketing projects and campaigns to corporations, foundations, NGOs, and public organizations.

ROI Sensitivity Analysis

ROI Sensitivity Analysis is a service oriented to gauge marketing projects and campaigns prior to investing in them.

ROI Marketing Audit

ROI Marketing Audit is a service intended to evaluate how marketing budgets are managed from an economic point of view

ROI Evaluation

ROI Evaluation is a turn key service that aims to measure the actual economic return of a given project and/or campaign.

ROI Marketing Check Point

ROI Marketing Check Point is a service intended to make evaluation a standard procedure and a sustainable practice within the organization.


ROI Library

ROI Marketing Institute CEO and Founder Pablo Turletti has authored two books on accountable marketing: ROI Marketing: The New Performance Standardand Marketing & Sales ROI: What is it good for?

ROIMI Events

Workshops, certification courses, speaking engagements and more.

Upcoming events

ROI Marketing 2D Workshop

This introduction to ROI marketing teaches the theory behind the ROI Marketing Matrix with the real cases that back it up, as well as how to use it to determine the ROI on marketing campaigns.

Learn more


Since 2013, ROI Marketing Institute has been conducting a survey about evaluation practices and real profitability measurement in marketing. Hundreds of marketers in more than 20 countries have already participated. This survey, which is constantly updated, offers insights into whether and how marketing experts use return on investment practices to measure  the impact of marketing efforts. Take a look at some of its results …

Marketing & Sales Performance Evaluation Practices

Organizations currently measuring the ROI of their marketing expenditures
Organizations frequently setting time-framed objectives for marketing efforts, with well-defined performance indicators and clear success thresholds
Percentage of marketing budgets based on last year's profitability
Respondents planning to measure the actual economic return of marketing

Let us help you measure the true ROI of your marketing efforts.