Towards Accountable Marketing

The ROI Marketing Institute (“ROIMI”) is an organization dedicated to teach, implement, monitor, measure and certify corporations, agencies, and marketing professionals all over the world to use Return on Investment measurement methods and practices that can help to determine the financial contribution of marketing projects and campaigns to corporations, foundations, NGOs, and public organizations.

ROI Sensitivity Analysis

ROI Sensitivity Analysis is a service oriented to gauge marketing projects and campaigns prior to investing in them.

ROI Marketing Audit

ROI Marketing Audit is a service intended to evaluate how marketing budgets are managed from an economic point of view

ROI Evaluation

ROI Evaluation is a turn key service that aims to measure the actual economic return of a given project and/or campaign.

ROI Marketing Check Point

ROI Marketing Check Point is a service intended to make evaluation a standard procedure and a sustainable practice within the organization.

Highlights

ROI Library

Marketers say that if a company stops marketing, it stops business. The ROI Marketing Institute  (“ROIMI”) is an organization dedicated to teach, implement, monitor, measure and certify corporations, agencies, and marketing professionals all over the world

ROIMI Events

This is where you’ll find all the Events we have coming up in 2014! The ROI Marketing Institute (“ROIMI”) is an organization dedicated to teach, implement, monitor, measure and certify corporations, agencies, and marketing professionals all over the world.

ROI Marketing 2D Workshop

A ROI Marketing 2D Workshop is the initial approach to ROI marketing. It verses on the theory behind the ROI Marketing Matrix © Methodology, how it was born, and how to use it. It reviews real cases of real companies’ challenges when evaluation marketing and commercial projects from an economic point of view.

What's Cooking In The Marketing Industry?

Since 2013, ROI Marketing Institute has been conducting a survey in which more than 20 countries have already participated with literally hundreds of records and thousands of responses. This survey, which is constantly updating, wants to portray a picture of how the marketing industry is behaving in relation to evaluation practices and real profitability measurement. It reflects respondents perception that show what organizations of all sorts do (or don’t do) regarding marketing and sales activities performance evaluation. Take a look at some of its results…

Marketing & Sales Performance Evaluation Practices

Companies currently measuring the ROI of their marketing expenditures
27%
Organizations that frequently set time-framed objectives with well defined performance indicators and clear success thresholds
31%
Percentage of marketing budgets based on last year's profitability
27%
Respondents planning to measure the actual economic return of marketing
82%

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